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"The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign--as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design--all of which address a longing for "truthfulness."... Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of state-of-the-art packaging design today."

Packaging --- Commercial art --- Labels --- Emballage --- Conditionnement --- Image de marque --- Design --- 766:659.154 --- 766:659.154 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Verpakking --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Verpakking --- Packaging - Design --- Labels - Design

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The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the 'what?' and 'why?' of design, DemoGraphics: Packaging dissects the 'who?' Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design. Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices. Unique mix of theory, showcase designs, research, statistics, and hard evidence. Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers.

766:659.154 --- Packaging design --- Grafische vormgeving ; reclame ; verpakkingen --- Merken ; merkwaarde ; merk en ontwerp --- Gebruiksgrafiek ; verpakkingsmateriaal, verpakken, versieren --- Verpakkingen --- Verpakkingen. --- 766.13.04 --- Grafische industrie en ontwerp ; drager ; verpakking ; thema's

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766:659.154 --- Packaging design --- Grafische vormgeving ; reclame ; verpakkingen --- Merken ; merkwaarde ; merk en ontwerp --- Gebruiksgrafiek ; verpakkingsmateriaal, verpakken, versieren --- Materials processing --- graphic design --- packaging --- grafische vormgeving --- verpakking --- verpakkingsmethoden --- 766.13.01 --- Grafische industrie en ontwerp ; drager ; verpakking ; theorie, filosofie, esthetica

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68-040-8

Vouwen --- Displays --- 745.54 --- 766:659.154 --- CD-ROMS --- Grafische vormgeving ; reclame ; verpakkingen en displays --- Packaging design --- Vouwen ; technieken --- 369.7 --- displays --- dozen --- draagtassen --- karton --- verpakking --- verpakkingsvormen --- vouwdozen --- Decoratieve kunstnijverheid ; knutseltechnieken ; papier --- Gebruiksgrafiek ; verpakkingsmateriaal, verpakken, versieren --- Contains audio-visual material --- Winkeldisplay --- Verpakking --- 766.13.02 --- Grafische industrie en ontwerp ; drager ; verpakking ; technieken

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Packaging --- Commercial art. --- Boxes --- 766:659.154 --- Packaging Design --- Verpakkingen ; dozen ; plooien --- DVD's --- Caskets --- Box making --- Containers --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Design. --- Gebruiksgrafiek ; verpakkingsmateriaal, verpakken, versieren --- Verpakking --- Commercial art --- Design --- 766.13.02 --- Grafische industrie en ontwerp ; drager ; verpakking ; technieken